TIL

Over the last 2 months, I’ve been working on creating an archive of The Influence Letter. It was such an interesting and creative side-project that I enjoyed every minute of it. The goal was to have a public archive of all the letters I share with my influencers. Something minimal and practical. To easily share…

Some influencers in the program get stuck on growth. Others get significant likes (thousands and thousands on every post) but get stuck on monetization.  Few forget the basics and end up starting over after a few months. Even if you knew how to get 10K followers or a $10K deal today, would it matter if…

Mid-May’s here. Marketing trends shift once again. Even after ten years in digital marketing, I’m still amazed at how quickly things change. Good content marketing – stuff influencers and brands make that works – changes every other month. What was hot in fashion content in mid-February isn’t the same in mid-May. Just following trends doesn’t…

Years ago, before I started my business journey, I was an athlete. I remember clearly those tough days when anxiety and doubts made me question my worth. Even when things seem tough, there are ways to help yourself get through it. Feeling overwhelmed or anxious happens to everyone, but we don’t always talk about it….

I knew from the first day that leading sessions with influencers, where I would regularly over-deliver, would be a challenge. Having a single eye-opening and insightful mentoring session is a challenge. Achieving the same result over and over again was the goal for me from day one. Working with influencers gave me a leg up…

This is your friendly reminder that stress doesn’t come from hard work. Stress primarily comes from not taking action over something that you can have some control over. That’s something Jeff Bezos shared in an interview 20 years ago, but I think everyone should be reminded of it every so often. Stress doesn’t come from…

I had the window of my office slightly open today. A bee came inside. Actually, it was a wasp. I didn’t notice it until it regretted its decision and tried to get out. I heard it tirelessly pushing towards the invisible glass we call a window until I decided to help it. As I got…

Spending a few dollars and a couple of hours to purchase and read books filled with wisdom has always been a choice that yields the highest dividends. Getting the lessons that others spent years acquiring in just a couple of hours is an option available to all of us, but few of us choose to…

Have you ever thought of starting your own community? Let me share my experience before you do so. Let’s start from the basics. A community is a group of people who share common characteristics, interests, or goals, and often reside in the same area or interact regularly. There is a huge set of reasons for…

I’ve recently had my 4th meeting with a businessman who runs a 180-person agency. I met him at an event. I found him on LinkedIn. We had our first call together and got to know each other. Being in contact with people who are so many steps ahead of you offers you insights that money…