TIL: focus, plateau & persistency

When I started my business, the most important goal was to learn how to invest money.

At least that’s what I thought.

The higher the monetary return, the better the entrepreneur.

That was how I viewed the world.

That’s why one of my first goals was to become great at paid advertisement.

I realized that people put $1,000 per month on paid ads, and get more than $10,000 back in profit.

Even though I didn’t understand the numbers, I knew I just needed to find an ad format to invest all my money in.

Finding this formula took me almost a year and a half.

For more than a year I was failing every week.

It was freaking painful.

Not to mention the financial part…

The journey was worth it.

When I finally managed to connect the dots, my business exploded.

I went from a one-man-army company to a 5 people startup.

We started developing apps and helping thousands of influencers every year.

Everything was great.

Until it wasn’t.

I got on my shoulders so many projects over the next couple of years.

I spread myself too thin.

I knew too many things but my business wasn’t printing the way it used to print.

It took me a while to realize the following.

Even though I was great at investing my money in specific formats of ads, I didn’t have a format to invest my time.

For almost 3 years all I was doing was the same.

I was waking up, opening Facebook Ads Manager, and seeing that I made 8 times the minimum salary overnight. I was happy for about 30 minutes and I was spending the rest of my day on side quests that weren’t profitable.

I was developing mobile apps with my team.

I went 10 times abroad just to “have fun”.

I started collecting Pokemon Cards.

The list continues and it gets worse.

I was doing a whole bunch of different things that didn’t have any positive effect on what was already working.

Another year went by and I still hadn’t realise what was missing.

I had 2 profitable ad formats to invest my money, but not a profitable calendar format to invest my time.

I thought that I was Elon Musk with 4 companies under my wings but in reality, I was a kid with a lot of hobbies.

Killing (or freezing for good) my hobbies was a big mental and emotional challenge for me but I made it.

Creating a solid set of rules for my calendar gave my life more meaning and helped my business make more money.

I plan on breaking down the exact system next week but if you want to run ads or you just need a second opinion on where to invest your time strategically let’s have a call together.

The world of business/influence can be complex if you lack clarity.

INFLUENCER GROWTH PROGRAM

For these 3 years, I was treating my program as an immovable asset.

As something that would continue printing regardless of what I was doing … Even though it wasn’t.

I learned this lesson the hard way.

I have only restructured the program 2 times since its launch because I didn’t actually know how to invest my time into the program.

The program wasn’t really growing past a certain point.

It had plateau’d but because the plateau was way beyond the $100K per year I wasn’t really worried.

I was enjoying life ignoring the problem.

The problem of not knowing how to invest my time to get the results I wanted.

I’ve put together this training by the way.

It’s not around time management or other theoretical boring stuff.

In case you missed it, and you want to learn where to focus as a fashion influencer, I think you’ll love this.

THINGS I’VE LEARNED

1.
Put down your ruminating brain

“Overthinking invents more problems than it solves.” — Gurwinder Bhogal

2.
Low value men are more misogynistic.

A new study titled “Curvilinear Sexism and Its Links to Men’s Perceived Mate Value” found something interesting.

Men are most inclined toward misogyny when they consider themselves to be low mate value, i.e., when they doubt their appeal to female partners.

The researchers tested the novel hypothesis that men lower in status-linked variables—that is, subjective social status and perceived mate value—are relatively disinclined to offset their high hostile sexism with high benevolent sexism.

Findings revealed that mate value, but not social status, moderates the hostile–benevolent sexism link among men.

Whereas men high in perceived mate value endorse hostile and benevolent sexism linearly across the attitude range, men low in mate value show curvilinear sexism, characterised by declining benevolence as hostility increases above the midpoint.

The curvilinear sexism effect is stronger among men than women.

The curve is stronger among men low versus high in perceived mate value, and especially if they lack a serious relationship partner. — h/t William Costello

GROW YOUR INFLUENCE

The hardest but most efficient over the long term way to grow your influence is by acquiring the right growth habits.

Sure, you can try to run a profitable ad today and maybe make your monthly salary profit in a couple of days.

But is this sustainable?

It’s not and I learned it once again the hard way.

Blocking a specific time on your calendar every week is.

Sure, you might fail today.

You might fail next week.

You might also fail next month.

You might fail for a whole year like I did when I was starting out.

But if you stay persistent and you make a single big step forward every week, the chances are that you will make it work.

You can’t actually lose if you don’t quit.

Find the growth habit that you prefer (ads or content).

Block set times on your calendar.

Execute.

Don’t give up.

It works.

to your growth and influence,
>> Chris Fountoulis
Founder – Elcune.com & GrowthOfInfluence.com
chris@growthofinfluence.com

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I create brands and projects to document the best methods to build an organization that stands the test of time.

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